According to an article posted on Bruno Fagali’s crunch base profile, Monthly, Lava-jet, and acronym are three of the biggest corruption scandals to be ever unveiled in Brazil. Despite their differences, the article goes on to add that all three had one thing in common, that is; they all had something to do with advertising agencies.
In response to this revelation, the government announced the promulgation of the Anti-corruption law which would help curb corruption among advertising agencies by ensuring that they are up to par with the anti-corruption compliance programs. Nevertheless, for any agency to fully utilize this program and prevent it from becoming a pseudo-integrity program, it has first to carry out a risk-evaluation to ensure that it has no unethical red flags within its operations.
It is, however, important to note that, the existence of a few red flags in the operation of an advertisement agency does not necessarily point out that it is unethical in its day to day routine. Which is why again, it is essential for any agency to carry out a risk-analysis to identify the situations and procedures that should be carefully monitored. To make sure that readers understand the red flags highlighted by the law, the article went on ahead to highlight the five main that they should be on the lookout for, to govern their activities from crossing the line.
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The first term of the law prohibits advertising agencies from being intermediaries between vehicle payments and advertisers. In other words, agencies should always charge the advertiser for any vehicle costs associated with the ad. For instance, if hired vehicles are used in advertising and the owner’s hand in invoices to the agency, it should ensure it hands them to the advertiser for confirmation and payment.
Another term for the anti-corruption law assigns the agencies with the role to ensure that they present a media plan to the advertiser which is inclusive of all the things needed including vehicles to complete the advert. The law also urges agencies to set up internal policies that prohibit personal relationships between its staff members and those of the advertiser. The article goes on to highlight the other rules such as fees on external services and supplies thereby helping agencies remain compliant with the law.
About Bruno Fagali
Bruno Fagali is a graduate of the Pontifical Catholic University where he graduated with a Bachelor in law. He later furthered his studies by attending the University of Sao Paulo where he attained a Masters in State law.
Bruno is famed for his expertise and integrity as a lawyer despite working in a profession where many put their interest first, instead of placing the interest of those they represent ahead. Through the Fagali law firm, Fagali dedicates his time and money to ensure integrity in everything including the electoral process by eradicating voter manipulation. Besides doing this in action, Bruno Fagali also writes regularly on various matters affecting the law on his firm’s website.
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