EOS lip balm orbs rapidly became in high demand having articles in beauty magazines and millennial A-listers pulling them out of their bags. EOS is the second best-selling lip balm in the nation, surpassing both Blistex and Chapstick. EOS lip balm is presently selling over 1 million units every week. The futuristic shapes were highly imaginative and consequently took the stage over the traditional cylindrical tubes of lip balm that have been on store shelves for over a hundred years. EOS lip balms are made with organic ingredients and are designed to appeal to all 5 human senses. Its main audience is women millenials between the ages of 25 and 35. Receiving celebrity endorsements, becoming wide-spread on social media sites, and being uniquely creative in ways to reach other demographics has made these balms a sensation. With flavors such as grapefruit and honeydew, these tantalizing lip balms appeal to all young fashionistas. The company doesn’t stop there, keeping storr shelves lined with exciting new products regularly. Limited edition collections and licensed character team-ups are only a few ways these lip balms stay ahead of the game. This xompany was started with no outside help, and remains to be run in a no-nonsense strategy that has been working for years and will continue to grow for years to come. For more information, visit the evolutionofsmooth website, the company’s Linked In page and Pinterest product gallery at https://www.pinterest.com/explore/eos-lip-balm/.