ClassDojo, an app that’s brought social media working in classrooms to light continues to grow in popularity, and from the few schools it started out in back in 2011 it’s now being used in hundreds of thousands of schools in the US, UK, Canada and other countries. The app has had several offerings for venture capital investors with its latest putting its total working capital at $30 million. ClassDojo has been able to save on expenses largely because it uses no marketing vehicles. ClassDojo CEOs Sam Chaudhary and Liam Don believe customers recommending their app to friends or other teachers is the best marketing strategy period, and their biggest concern has been to uphold ClassDojo’s reputation and make sure it does what it users want it to do.
ClassDojo has evolved since its founding from being a behavior points award app to now being like the little brother of Facebook, though it’s also very different from the social media giant. What ClassDojo has done is used the timeline and picture posting features to allow teachers and students to tell the stories of what happened in their class on a particular day, and to create activities on the app that encourage students to collaborate with their classmates. Parents are also important and are encouraged to use the app to follow their children, and while they’re home during the evening or weekend teachers can send little reminders of what needs to be done before they return to class. Since parents can also hear from the teachers how their students are doing right on ClassDojo, schools no longer need to schedule parent-teacher meeting times.
Some of ClassDojo’s additional features include animated video series on student growth and learning how to tackle hard subjects. These videos were designed with the help of a Stanford University research team that looked at ways they could get students to think about subjects outside the box, and they provide a bit of a warmup for students before they start learning a particular subject. There’s going to be additional material available to teachers who want premium content to go with the free content, but ClassDojo hasn’t specified when that will be released yet.