Desiree Perez, the Music Negotiator

Desiree Perez also known as Des Perez has been a close companion to Jay Z for almost twenty years. She has an extremely long trail with running the SC Enterprises. She has emerged to be qualified for such an important position. Perez is a fierce and tough negotiator and has an unique past. From the year 2009, Perez has served as the Chief Operating Officer at ROC Nation. During that time her works included publication, organization and labeling of processes. Desiree is also a renowned producer.


Perez was exactly at the forefront when ROC Nation went into bargains with Live Nation in 2008 for a $150 million contract. Perez’s meeting with Sir Lucian Grainge of Universal Music was fostered by her in order to help deliberate a powerful partnership when the previous deal was expiring. Being that she was a part of these dialogues, everyone involved with ROC Nation will profit from the contract.

ROC Nation has emerged to be among the greatest entertainment companies worldwide. The company helps several people within the entertainment industry inclusive of artists and songwriters by providing satisfactory services in brand and artist running. To further its clients’ careersROC Nation works together with several experts in various like technological, administrative and fashion fields. Des serves as the cornerstone whenever negotiation for a contract comes up.

Jay-Z, a keen sports fan has been wants to enlarge his commercial ventures with ROC Nation Sports. After joining the NBA team, he surrendered both his talent and administration services to cater for the interests of athletes. Perez is always at the forefront of ROC Nation Sports, and she takes part in contract negotiations alongside controlling sports stars as well.

The likes of Geno Smith, Ndamukong Suh, Dez Bryant, Robinson Cano, CC Sabathia, Yoenis Cespedes, Andre Ward and Miguel Cotto are the athletes being served by ROC Nation Sports. Contracts relating to sports are often the hardest to negotiate, though not for Des. She has a reputation of being one of the people who cannot be simply won over. Her works and skill continue to benefit her clients immensely.

Desiree Perez, the Music Negotiator

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