There are many brands out there that are trying to grab the bigger market share in the fashion industry. One of the new genres in the fashion market that has become hugely popular among the people, and which is catching up the pace with other competitive types is athleisure niche. There are many brands today that sell athleisure products, but one of the biggest brands well-known across the globe is Fabletics. The brand is a wing of the Techstyle Fashion Group, co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson. Fabletics was launched in the year 2013, and in just a few years, the company has grown manifolds in size and turnover. The business strategy implemented by Fabletics has proved to be highly successful. The company has a turnover of over $200 million and has the most comprehensive range of athleisure products in the market. The best part is that Fabletics sell products from size XXS to 3XL, which makes it easier for the women of all sizes to do shopping at Fabletics.
One of the reasons why Fabletics has been able to proliferate even after the fierce competition is the company’s focus on understanding what the customers are looking for. The demand of the customers keeps on changing, and it is this demand that is created by the designers at Fabletics. The company focuses on quality as well as the design of the products and ensures that the consumers always have something new to look forward to. Fabletics also believes that personalizing the shopping experience for the customers is important to ensure they can quickly get what they are looking for without having to scroll through the entire list of merchandise. Fabletics focuses on understanding what the customers are looking for and their requirements. The customer reviews given are critical for the company are taken very seriously, which is what helps the company to make necessary improvements.
The co-owner of Fabletics, Kate Hudson has helped tremendously in the success of Fabletics. She has not only helped with the business development of the company but also assisted in adding considerable popularity to the brand through her association. She is one of the most celebrated actresses in the world and has a huge fan following. Kate Hudson has a keen eye for details and has understood that to run a business successfully, focusing on the marketing and sales data is essential. Techstyle Fashion Group has a very structured company with integrated technology to gather business data through which the management decides business strategies. It helps with developing concepts and ideas that would further the business sales and enhance the overall revenue of the company.
Fabletics also keeps on inventing new designs and products to ensure that the consumers always have something new and exciting to look forward to. The primary aim of the company is to ensure that women can afford high-quality athleisure products without having to spend a fortune. If you want to buy from Fabletics too, make sure to check out Lifestyle Quiz at the company’s website.