With the substantial usage of the media each and everyday many business owners are recognizing the importance of online reputation management. Social media can really effect the image and/or credibility a business portrays to its online viewers.
For example a customer can write on social media if he or she has a bad experience with a company. Let’s think about a simple scenario that can really have an unexpected effect towards a company. A customer receives the ordered product or products in the mail weeks past the expected arrival. In this scenario the delivery was at fault not the company brand. However, because it is the company’s product the customer it is still convinced it is the company’s fault. The customer decides to write about the disappointment on social media. Once written on social media other potential customers or current customers view it. The bad experience this customer had written about can have an effect towards the revenue of the company. Also, what the customer had written on social media can cause current customers and/or potential customers to be more hesitant to order from the company. For this circumstance it would’ve been beneficial if the company owner had incorporated online reputation management into the business.
What is online reputation management? Online reputation management is a tool used to ensure that the reputation of a company is being monitored on several avenues in the media. It is used to address any complications that could possibly reflect negativity towards a company’s services and/or merchandise. Online reputation management is commonly used for a business to maintain high levels of credibility. Some of the monitored media revenues include Tweets, Facebook postings, Blog post, and comments on Instagram. Online reputation management increases the chances of a company’s story being heard. It helps business owners to be aware of the changing trends. By being aware of changing trends a company is able to keep up with what will interest current customers as well as potential customers.
In conclusion, online reputation management is a valuable tool that can benefit a company on various levels.